Friday 24 January 2014

How Graphic is your Graphic Design?



How Graphic is your Graphic Design?

Think of an advert – any advert. What made it memorable? Was it funny? Dramatic? Inviting? We can all think of some advertising campaign that made an impact on us. Maybe even more than one. Great graphic design is no accident. It is the vehicle that takes a product off the shelf and propels it into the lives and imaginations of a chosen audience. It’s a culmination of talent, inspiration and ingenuity guided by experience, experiments and study. The type of graphic design that influences people is an investment. This blog is about what, how and why to invest in great graphic design.

By taking the mystery out of design, how the elements are all woven together and showcasing the best of talent in the industry you can understand how graphic design is an integral part of the success of your company. There is a huge amount of information out in cyber space that can help demystify design and help you find what works for you. This blog is filled with amazing examples, how to’s, branding ideas and anything else that right at the front of the design industry. Consider it a reference to anything and everything graphic design related, and how it relates to your company. 

The whole point of this space is to inspire and educate so that you can influence your life. Color it! Embolden it! And harness the power that great graphic design gives to company image, brand image and integrity. If knowledge is power, the knowing about graphic design is the super power to charge up the return of investment for your company. It’s easy when you have all you need to know at your fingertips, and this blog is exactly what you need to keep those finger tips well-polished and up to the minute in style. Stay a while, and learn what you need to know to put the great graphic, back into graphic design.

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