How Graphic is your Graphic Design?
Think of an advert – any advert. What
made it memorable? Was it funny? Dramatic? Inviting? We can all think of some
advertising campaign that made an impact on us. Maybe even more than one. Great graphic design is no accident. It is the vehicle that takes a product off the
shelf and propels it into the lives and imaginations of a chosen audience. It’s
a culmination of talent, inspiration and ingenuity guided by experience,
experiments and study. The type of graphic design that influences people is an
investment. This blog is about what, how and why to invest in great graphic
design.
By taking the mystery out of design,
how the elements are all woven together and showcasing the best of talent in
the industry you can understand how graphic design is an integral part of the
success of your company. There is a huge amount of information out in cyber
space that can help demystify design and help you find what works for you. This
blog is filled with amazing examples, how to’s, branding ideas and anything
else that right at the front of the design industry. Consider it a reference to
anything and everything graphic design related, and how it relates to your
company.
The whole point of this space is to
inspire and educate so that you can influence your life. Color it! Embolden it!
And harness the power that great graphic design gives to company image, brand
image and integrity. If knowledge is power, the knowing about graphic design is
the super power to charge up the return of investment for your company. It’s
easy when you have all you need to know at your fingertips, and this blog is
exactly what you need to keep those finger tips well-polished and up to the
minute in style. Stay a while, and learn what you need to know to put the great
graphic, back into graphic design.
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