Charles Rennie Mackintosh has to be one of the best designers of the last two centuries. Architect, designer, artist - his style is unmistakeable and one of the few who started a true graphic design studio.
For the late 1880's he was way ahead of his time in graphic design and marketing - even incorporating mixed media marketing! He realized the value of offering a 'complete' package ad was not afraid to make his own if he couldn't find what he wanted.
Modern graphic design is based on the same principles but Mackintosh had the freedom to incorporate it in his art. Just look at the things he achieved. Graphic design is everywhere - and we love how he blazed a trail for his style and industry. Good graphic design is always appreciated and lives on.
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